Why People aren’t reading your emails

Learning from Dan Lok

Your subject line is too sales, you want to avoid spam words.
“ 50% off, buy this thing….”

Instead : Make it personal E.g. “ I haven’t heard from you…”

The purpose of the email is not to make a sale within a email : Is to get your prospects clicking. You want to get your email educational , short little message, few lines.  You want to get them curious to get to an outside link so you provide the offer on the outside page.
Add Value , Value, Value: make an offer. 

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